Tracey Heap

Tracey Heap is a Digital Optimisation Marketing Manager at Age UK since January 2020, focusing on improving technical performance and increasing conversion rates through website experimentation and managing Conversion Rate Optimisation (CRO). Prior to this role, Tracey served as Communications and Marketing Manager at Westway Community Transport from May 2006 to January 2020, developing the marketing strategy and executing impactful campaigns to integrate the brand within the Kensington & Chelsea, Westminster, and Hammersmith & Fulham communities. Earlier roles included Communications and Marketing Officer, where Tracey coordinated multi-channel activities, and Group Transport Coordinator, responsible for logistics oversight. Tracey holds a CAM Diploma in Digital Marketing and a CIM Professional Certificate in Marketing, and is currently pursuing Advanced Google Analytics through the Chartered Institute of Marketing.