Tracy Sheldon

Head Of Operational Effectiveness

Tracy Sheldon is a seasoned professional with extensive experience in operational effectiveness, continuous improvement, and marketing communications within the insurance and financial sectors. Currently serving as Head of Operational Effectiveness at Ageas UK, Tracy leads initiatives aimed at enhancing operational efficiency and customer experience, including the implementation of digital strategies and future technologies such as AI. Previous roles include board trustee for Margaret Green Animal Rescue, Head of Continuous Improvement, and a variety of marketing and management positions across firms like RIAS PLC, Barclays Wealth, and Abbey. Tracy's academic background includes a BA Hons in Marketing & Psychology from the University of Strathclyde and various certifications in project management, change management, and financial planning.

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