Florent Berthat

Florent Berthat is the Directeur de Bey Content, the brand content division of Bey Médias, where they develop and implement content strategies for various brands. With over fifteen years of experience in journalism, they transitioned into content strategy in 2013, working with agencies such as Fargo and Sormano. They joined Bey Médias in June 2021 to enhance its brand content offerings. Additionally, Florent has held significant roles in financial journalism and content creation, including serving as rédacteur en chef at Agefi.fr and as a journalist at L'Agefi. Florent also contributes to the academic field as a chargé d'enseignement at Université Paris 1 Panthéon-Sorbonne.