The epitome of luxury, Agence de Parfum is Australia’s most esteemed niche perfume and home fragrance distribution company, dedicated to sourcing the most original crafted perfumes and products from around the world, which are compelling, visionary and avant-garde, bringing them to Australia. 

With an ethos founded on niche luxury, Agence de Parfum collaborates with brands steeped in history and knowhow, creating strategies and platforms to launch and manage the brands within Australia, increasing their awareness and demand nationally. 

Founded in 2008 by Fragrance Foundation Board Member and Principal Lawyer Nick Smart, the company operates niche fragrance counters in Australia’s two major department stores, Myer and David Jones. It also showcases selective edited ranges through renowned stores Sephora, Harrolds and World, as well as through over 85 other niche boutiques and lifestyle stores across Australia and New Zealand. All brands are also sold through the company’s retail arm Libertine Parfumerie, which has two flagship boutiques and an interactive e-boutique. 

Positioned with unparalleled dedication to consumer education and organisational training, Agence de Parfum operates in close collaboration with international fragrance expert Michael Edwards of Fragrances of the World, offering personalised perfume consultations, master classes and intensive training programs and seminars.

Agence de Parfum

Dan McCormack

This department oversees branding, account management, and marketing strategies to enhance the company's market presence.

Marketing Operations

This department focuses on developing and maintaining the brand's identity and reputation through engagement and consulting strategies.

Brand Management

This department specializes in providing expert advice and consultation on fragrance and beauty products.

Fragrance and Beauty

This department oversees the efficient functioning and coordination of organizational operations.

Agence de Parfum

Org chart

Teams

Marketing Operations

Brand Management

Fragrance and Beauty

Operations Management

Offices

Agence de Parfum

Org chart

Teams

Marketing Operations

Brand Management

Fragrance and Beauty

Operations Management

Offices

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