Clive Armitage currently serves as Chief Executive Officer at Pretzl, focusing on a technology-plus-data-plus-people vision for B2B services since October 2025. Additionally, Armitage is the CEO of Agent3 Group, a position held since September 2023, following a tenure as CEO and Managing Partner at Agent3: End-to-end Account-based Marketing from January 2013 to October 2025. Previous roles include Non Executive Director at 3radical, Trustee at Lionsraw, and Chairman at Lexis PR. Armitage was also the CEO and Director at Bite Communications from July 1995 to December 2012 and worked at Text 100 in various roles. Armitage holds a BA (Hons) in English Literature and Politics from Lancaster University (1986-1989) and attended Chislehurst and Sidcup Grammar School from 1979 to 1986.
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