Erika Smith

Erika Smith is an experienced marketing professional, currently serving as the Strategy & Planning Director at Agent3 since August 2023. Prior to this role, Erika held positions as Lead ABM Consultant at Momentum ITSMA from January 2022 to June 2023, and ABM Strategy Director at dentsu between December 2022 and April 2023. Erika's earlier experience includes a role as Growth Marketer at Lyvly, where significant achievements included managing lead generation amidst pandemic challenges. Additionally, Erika contributed to MVF as ABM Manager, identifying key target accounts globally, and served as Insight Executive at Mediabrands, leading campaign analysis for notable clients. Erika holds a Bachelor of Arts in Geography from King's College London, a Master of Science in Marketing Strategy & Innovation from Bayes Business School, and a Certificate in Business Sustainability Management from the University of Cambridge.