AgenticAdvertising.org is the independent industry body overseeing development, education, and rollout of standards and practices for agentic advertising deployment. The organization launched in December 2025 with interim leaders Randall Rothenberg and Matthew Egol guiding its formation, alongside founding leaders from across the ad ecosystem who are providing the funding and strategic direction to establish the organization's governance and programs. Learn more at AgenticAdvertising.org.

AgenticAdvertising.org

Org chart

Teams

Offices