TW

Tzuchi Wang

Customer Marketing Manager

TzuChi Wang is a Customer Marketing Manager at Agoda since November 2019, specializing in global CRM and lifecycle marketing for social messaging channels, significantly enhancing user engagement and revenue growth. Previous roles at Agoda include Associate Manager positions in Customer Marketing and Pulse Marketing, where TzuChi led the launch of social messaging channels and developed strategies to boost campaign performance. Prior experience includes a Digital Marketing Specialist role at Transcend Information Inc, focusing on global marketing strategies, and an internship at De innovatiespotter, where TzuChi honed analytical skills through text mining projects. TzuChi holds a Master of Science in Marketing Intelligence and a Bachelor's degree in Business Administration from National Cheng Kung University.

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