The company is now in its third generation: before our current owners, the company was run by our father and before that, his father. Up until twenty-five years ago, the company’s production was made up of only fruit: apples and peaches. The orchard was on a 5-hectare surface; now the family runs production on 100 hectares, both owned and leased. After several poor harvests from of the fruit orchard, the company decided to bring an asparagus cultivation into production. Asparagus was a niche, yet traditional, product well-loved in in the town of Pernumia. As a result, for some years the company specialized itself exclusively in the asparagus production, in order to obtain a market leading product with continuous development in quality, uniquely sold in the fruit and vegetable markets. Today the company has developed its technical expertise in the production of the asparagus, as well as the ability to serve the mass market retailers; these skills allow the company to be highly competitive on the market. This situation developed and demanded an upgrade in organizational terms, developing a great capacity in serving its clients and fulfilling their orders according to their needs. In addition to this, it has become more efficient also thanks to the strategic variable cost in comparison to the competitors on the market. Thanks to the new skills acquired by the company, it has decided to specialize in the production of green courgettes and radicchio rosso tardivo for the remainder of the year not covered by asparagus.

Agricola Baraldo

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