Lars Rikse possesses a diverse background in strategy, operations, and analytics, reflected in a career that includes roles such as Chief of Staff to the CEO and Chairman at Agrovision, General Manager of Business Operations, Strategy, and Analytics at Supergut, and Senior Vice President of Brands at Winc Wines. Previous experience includes significant positions at Red Bull, where Lars served as Head of Strategy and held various senior director roles, and at Bain & Company as a Case Team Leader. Lars earned a Master’s degree in Structural Engineering from the University of Cambridge and a Master’s degree in Civil Engineering from KU Leuven.