Fady Sobhy

Fady Sobhy, MBA, is currently the Category Manager at Agthia Group PJSC, where they focus on strategic marketing innovations, including a significant packaging overhaul for Al Faysal bakery. With a strong background in data-driven decision-making, Fady leads cross-functional collaborations to enhance marketing initiatives. Previously, they served as Marketing Manager at IFFCO Group, successfully managing a diverse Ghee and Butter portfolio and executing strategies that increased market share. Fady’s career spans various roles, including Senior Brand Manager at Groupe Lactalis, where they developed growth strategies for leading dairy brands, as well as Marketing Manager at EVA Cosmetics, where they initiated and launched a new snacks category. They hold an MBA from the University of Toledo and a Bachelor’s degree in Marketing from Misr International University.