Frederic Evers has extensive experience in sales, marketing, and account management, primarily within the retail and consumer goods sectors. Since January 2009, Frederic has held various director-level positions at Ahold Delhaize, focusing on trade channels and retail media services. Prior roles include senior management in customer loyalty and sourcing at Albert Heijn and Gall & Gall, respectively. Frederic’s earlier career includes significant roles at Sara Lee/DE International B.V., managing national accounts and trade marketing for household care products. Educational qualifications include a Master's degree in Technische Bedrijfswetenschappen from the University of Groningen, along with certifications in strategic purchasing from NEVI and a recent degree in Digital Marketing Strategy and Leadership from Beeckestijn Business School.
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