We build AI fluency.

Not AI literacy. Not AI training. Fluency — the instinct to work with AI the way you'd work with a 'very' sharp colleague.

Most teams have access to the tools. Most have sat through a training. What they don't have is the muscle to actually use AI on the work that matters most to them.

Our first offer, The Counter, is a curated multi-week cohort engagement. We work directly with your people on the problems they're dealing with in their work. By the end, they've built personal prototypes and tools, developed new behaviors around working with AI, and started thinking with it in ways that a training program cannot teach.

Founded by Fred Sham and Drew Castellaw, both formerly from a world-leading innovation consultancy where we spent years figuring out what AI actually changes about how work gets done.

If your team has access to AI but isn't yet fluent with it, that's what we've designed The Counter to change.

AI Fluency Studio

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Teams

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AI Fluency Studio

Org chart

Teams

Offices

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