Prof. Chris Simms

Prof. Chris Simms is a distinguished academic at the University of Portsmouth, serving as Professor of Innovation Management and New Product Development since June 2005. With a background that includes roles as Reader and Senior Lecturer in the same field, Chris leads the Product Innovation Research Group, focusing research on Product Development and Innovation, particularly within low technology and process industries. Chris holds a PhD in Packaging and New Product Development from the University of Portsmouth, completed in 2013, and has a strong publication record in top-tier innovation and marketing journals. Additionally, Chris has experience as a Business Consultant at AI Technologies and previously ran a marketing research and consultancy firm, Market Innovations. Educational qualifications include various degrees in Marketing and Coaching from institutions such as the Guildhall School of Music & Drama and the Chartered Institute of Marketing.