Caela Witherdin

Caela Witherdin is a seasoned marketing professional currently serving as a Senior Manager of Marketing Engagement for Asia Pacific at AIG. With extensive experience in both B2B and B2C marketing, they have successfully managed end-to-end campaigns across various sectors, including financial services. Caela previously held managerial and executive roles at Goodman and Kessler Financial Services, where they focused on marketing strategies, partnership management, and client relations. Additionally, Caela is the President of the AIG Australia Employee Resource Group, The Equality Network, advocating for diversity, equity, and inclusion in the workplace. They earned a Bachelor of Business in Marketing from Griffith University and a Digital Marketing Certificate from ADMA IQ.