Yichen HE is a seasoned digital marketing manager with a strong background in marketing and business development. Currently at 美国国际集团 since May 2020, Yichen HE has spearheaded comprehensive marketing campaigns, notably achieving significant sales growth during key retail moments. Previously, Yichen HE worked at GrandVision China, contributing to trade marketing, CRM project development, and e-commerce initiatives, including launching an official WeChat store in record time. Earlier experience includes roles at BNP Paribas as a management trainee, focusing on financial analysis and business development, and at CHANEL as an assistant financial controller in the Fragrance & Beauty department. Yichen HE holds a Bachelor's Degree in International Management from the University of International Business and Economics and a Master's Degree in Finance from EDHEC Business School.
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