Diego Li

Diego is a Principal Solutions Architect at Aimpoint Digital with 7+ years of experience in data visualization & analytics, data architecture & engineering, and prescriptive & predictive analytics. He is incredibly passionate about contributing to the overall success of an organization by effectively leveraging the best data solutions and practices.

Prior to joining Aimpoint, Diego worked as the Data Analytics Manager at ClubCorp. He led the data analytics and engineering team to implement various solutions from the ground up, including SQL data warehouse, Alteryx, Tableau, Power BI, and Databricks. As a result, the company has been able to quickly uncover business insights through self-service analytics and proactively take actions against customers, eventually switching to a data-driven culture. Diego has a Master’s degree in Information Technology and Management from The University of Texas at Dallas and is certified in multiple specialties.