Asma Waheed

Operations Associate

Asma Waheed is an experienced professional with a background in market research, data analysis, and geoinformatics engineering. Currently serving as an Operations Associate at AIO since May 2025, previous roles include Senior Market Research Analyst and Market Research Analyst at IDR, where Asma conducted extensive market research and collaborated on data-driven strategies. A former Data Analyst at The Working Town, Asma specialized in data integration, cleaning, and visualization, utilizing tools such as Looker Studio and Google Sheets. Additional experience includes working as a GIS Developer for the Pakistan Army- General Headquarter, where Asma developed a web portal for land parcel management, and as a Publications Officer at NUST Marketing and Communications Directorate, contributing to content creation for the university magazine. Asma holds a Bachelor of Engineering in Geoinformatics Engineering from the National University of Sciences and Technology (NUST), completed in 2023.

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