John Efta is a seasoned product manager with a focus on content management solutions and data management in both B2B and B2C settings. With over nine years of experience in outdoor retail, John navigated complex information flows through various management systems to enhance e-commerce experiences. John previously held roles at Allyis and REI, where they led initiatives in web content management and digital experience management. Currently, John serves as the Senior Host Communications Channels Lead at Airbnb, contributing to the development of communication strategies for hosts. John holds a Bachelor of Science in Conservation of Wildland Resources and a Master of Science in Information Management from the University of Washington.
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