Michael Cook

Michael Cook is the Media Lead for EMEA at Airbnb, with 23 years of experience in the media industry, including 20 years in agencies and 3 years on the client side. Previously, they managed a £13 million media budget at Bupa and led strategies for British Gas as a Client Director at Carat. Their career began as a TV Planner/Buyer at Carat, and they have held senior roles at Zed Media and OMD UK, devising comprehensive brand and acquisition strategies across multiple sectors. Currently, they work as a Freelance Media Consultant while leading media initiatives at Airbnb.