Sandra Wroe

Sandra Wroe is a seasoned marketing professional with extensive experience in customer engagement and product marketing. Currently serving as Senior Product Marketing Manager and Senior Strategy Consultant for Customer Engagement at Airship, Sandra focuses on enhancing mobile app experiences for brands. Previous roles include Global Head of CRM at WorldRemit, where Sandra specialized in multi-channel communication strategies, and Subscriptions Campaign Manager at The Wall Street Journal, with a strong emphasis on eCommerce operations. Early career experience includes a role as Junior Product Manager at L'Oréal, where customer relations and sales promotions were key responsibilities. Sandra holds a Master of Science in Marketing from The University of Edinburgh, a Certificate in Digital Marketing from Google, and a Bachelor of Science in International Business from Tilburg University, complemented by studies at Boğaziçi University.