Jill Yu currently serves as the Director of Brand Marketing at Airwallex, a position held since September 2024. Prior to this role, Jill was the Director of Influencer Commercial Marketing for Douyin at ByteDance from July 2022 to August 2024, where responsibilities included developing influencer marketing programs and managing cross-functional teams to meet GMV targets. From October 2018 to June 2022, Jill worked as a Senior Manager in Consumer Growth Strategy at Alibaba.com, focusing on partnerships and data-driven strategies for brand growth in the Tmall beauty and sports sectors. Earlier experience includes serving as Associate Manager of Distribution Marketing at Shanghai Disney Resort, managing marketing strategies for online travel platforms, and as Brand Manager at Dole Food Company, overseeing product management for the Dried Fruits and Snack category. Jill holds a Master's degree in China Business Studies from The Hong Kong Polytechnic University and a Bachelor's degree in Marketing from the City University of Hong Kong.
This person is not in the org chart
This person is not in any teams
This person is not in any offices