The story starts back in 1994 in the city of Kolding in Denmark when two entrepreneurs who wanted to change the student market and strengthen traditions by giving the student hat a modern and new life through personal customization, started their company together. Almost a decade later, three entrepreneurs had almost the same vision, but from a Swedish perspective. Several years later the entrepreneurs from Denmark and Sweden decided to create Scandinavians largest union around the student segment to find a space were they could use all of their experience of customization and customer insights to help other companies on the same journey to grow thru customization. AJAT is now formed and is market leader together with their holdings within the Nordics. What the future will bring, no one can tell, but one thing we know; Their engagement, passion and motivation will never stop and will always be part of the DNA within the company and always reflect in satisfied customers.

AJAT Group

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