Sadiq Ali

Sadiq Ali is the National Commercial Director at AJE Group (Big Cola), overseeing Pan Nigeria Sales, Marketing, and Commercial activities with extensive experience in the FMCG sector. With an MBA and over 23 years of experience, Sadiq has held significant roles at companies such as Hindustan Coca-Cola Beverages and PepsiCo, demonstrating expertise in sales, distribution, and P&L management. Sadiq's leadership has achieved remarkable business growth, including increasing market share and revenue collection, while successfully launching multiple brands and managing large teams across various regions. Sadiq's educational background includes a Bachelor of Commerce and an MBA, with recent completion of a General Management program at the Indian School of Business.