Swati Basanwal is a Senior UX Researcher at AJIO, an online fashion retail platform, where they prioritize user voices and needs in decision-making processes. With over five years of experience, Swati has honed their expertise in user research, applying generative and evaluative methods to develop user-centric solutions. Previously, they held roles as a User Researcher at NBMS Global Trade, where they led foundational research projects, and as a UX Consultant at Clover Bay Technologies, managing a design team and conducting research to inform strategy. Swati also has experience as a Design Researcher at TITAN Company Limited and the National Institute of Fashion Technology India, where they conducted ethnographic research to preserve traditional arts and crafts. Currently, Swati is pursuing a Master's in Design at the National Institute of Design while working towards their Bachelor of Design at the National Institute of Fashion Technology India.
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