In 2016, The Government of Kenya through the Ministry of ICT, Innovation and Youth Affairs developed and established the Ajira Digital Program to bridge the gap between skills demand and lack of jobs.

The program aims to introduce young people to digital and digitally-enabled work and provide the tools, training and mentorship needed for young people to work and earn an income with dignity. 

The program vision is to position Kenya as a choice labour destination for multinational companies as well as encourage local companies and public sector to create digital work and thus catapult Kenya onto the Global map, recognized as a Freelance hub by 2022. 

The existing local ecosystem has demonstrated that there are four key challenges that need to be addressed to create a sustainable ecosystem and to enable Kenyans to take advantage of the ‘future of work’ (gig economy) . The program is therefore structured into 4 key pillars, which address the identified challenges and anchor all our program activities countrywide.  

These are: 
1.	Access to dignified work - Catalyze the demand side locally, regionally and internationally
2.	Access to Infrastructure - Empowerment through availability of work & training spaces; 
3.	Training & Mentorship - work readiness and guidance for the dynamic, always changing ecosystem ;
4.	Awareness - Build Trust and Confidence;

Vision: 
Kenya recognized globally as the leading freelancing hub by 2022

Mission: 
1M Kenyan youth earning a decent wage from digital and digitally-enabled jobs annually

The guiding principles of the Ajira Digital Program are: 
	Private sector first: value generation through the private sector 
	Sustainability: orchestration of the ecosystem to self-regulate and grow organically 
	Eliminate brokers: generation of more value to the citizen 
	Promote the domestic economy: realization of a knowledge economy 



E-Learning

Education

Freelance

Internet

Training

Ajira Digital Program

Ajira Digital Program's headquarters in Nairobi, Kenya

This department focuses on interpreting complex data to provide actionable insights and support decision-making processes.

Data Analysis

This department oversees the overall management and coordination of operational centers.

Operations Management

This department focuses on developing and executing online marketing strategies to enhance brand visibility and engagement.

Digital Marketing

This department creates visual content and designs that communicate ideas and captivate audiences.

Graphic Design

This department is responsible for the organization, entry, and maintenance of data to ensure accuracy and efficiency in administrative processes.

Data Management

This department provides administrative and operational support through virtual assistance.

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Other teams

Operations Management

Digital Marketing

Graphic Design

Data Management

Virtual Services