Esraa Rabayaa has extensive experience in content development and audience strategy, with a career spanning various companies and roles. At iMENA Group, Esraa managed content for clients across multiple industries, while at Domain Integrators, responsibility included social media engagement. A tenure at National Net Ventures involved data preparation for Fatooosh.com, and earlier roles featured software development, including as an Oracle APEX Developer and Windows Applications Developer. Currently, Esraa serves as the Audience Strategy & Data Analytics Lead at AJ360, focusing on audience insights and data-driven strategies. Additionally, as an Audience Development Strategist at AJ+, significant contributions were made to the launch of AJ+ Arabi and AJ+ Francais, emphasizing a strong content strategy across social platforms. Esraa holds a Bachelor's degree in Computer Science from The Hashemite University.
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