Ajust
Lance Marks is a seasoned growth leader with extensive experience in driving product strategy and market execution across various sectors. Currently serving as the Founding Growth Lead at Ajust since January 2025, Lance previously held the position of Entrepreneur in Residence at Utiliti Group, where efforts focused on refining product-market fit and scaling partnerships across Asia and the US. Prior to this, as Head of Product Growth at O.school, Lance successfully scaled a global community to over 25 million individuals and founded a healthtech marketplace that achieved rapid growth and acquisition. Additionally, Lance co-founded and advised at Vollardian, leading the product strategy for EdTripper, which gained traction among 1,200+ educational institutions. Earlier career experiences include roles at DADI Industries, where strategies contributed to significant revenue growth, culminating in a high-profile acquisition. Lance holds a Double Bachelor’s Degree from UNSW and completed professional development courses at Harvard University.
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Ajust
VC-funded tech startup that's making it easier for consumers to resolve complaints with businesses. Our vision is for every consumer to have strong, stable and sustainable relationships with the businesses they choose to spend money with. We dream big and work incrementally. Here are some of our long-term ambitions: + End the sludge. Consumers won’t need to fight to have strong relationships with businesses and other organisations. + Liberate Karen. In an Ajust future, there’s no need for consumers to be demanding to get what they deserve. + Extinct waiting on hold. Say no more. + Grow consumer trust in businesses. The best businesses will be businesses that listen to their customers. + Pioneer a new breed of company centred on “doing lots of good things”.