Rob Aston is a strategist, designer, and AI product builder currently serving as the Founder of a stealth startup and overseeing various strategic design roles at organizations like Akcelo and Seatfrog. They have founded New Ground Digital, where they freelance to develop experience strategies and mentor project teams. Previously, Rob held the position of Director of Experience Strategy and Design at VML, establishing their experience design team and leading design initiatives. With a background that includes roles as a Technical Producer and UX Architect at Digital Eskimo, Rob has transitioned from development to experience architecture, continuously shaping user experiences across various industries. They are pursuing a Bachelor of Business and a Bachelor of Information Systems with a focus on Marketing at the Australian Catholic University.
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