Simon McCrudden

Simon McCrudden is a strategic leader currently serving as Partner, Brand Strategy at Akcelo. With a strong belief in the transformative power of creativity, Simon applies lateral and logical thinking along with insightful research to drive innovative solutions. Previously, Simon held significant roles including Managing Partner Strategy at McCann Worldgroup and Head of Planning at JWT Melbourne, and co-founded Madame Truffles, a seasonal shop specializing in Australian truffles. Simon earned a MA (Hons) in Politics from The University of Edinburgh and continues their education at King Edward VI.