Jeff Busch

Commercial Strategy + Business Development West

Jeff Busch currently serves as the Commercial Strategy and Business Development West at AKN Group since August 2025. Previously, at Kering Eyewear, Jeff held multiple positions including National Director of Strategic Accounts, Director of Sales for the US West & Central, and Cartier & Alliances Senior Manager from October 2018 to August 2025. Jeff's experience includes leading sales efforts as Vice President Sales at DITA EYEWEAR and Area Vice President at Marcolin, where a successful team management and strategic account growth were achieved. Early career roles included sales management and merchandise positions at Ambiguous / Discrete Distributions, Rip Curl, PACSUN, and Abercrombie & Fitch Co. Jeff holds a Bachelor of Business Administration in Finance from the University of Arizona, obtained in 1999.

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