Frédéric B. is currently the After-Sales Director at Al Tayer Group, overseeing the after-sales operations for Jaguar Land Rover in UAE since 2025. With over 25 years of experience in the automotive after-sales sector, Frédéric has previously held significant roles at various major automotive companies, including FCA Fiat Chrysler Automobiles and Nissan Alliance Motors. Their expertise encompasses operational management, team leadership, and customer satisfaction strategies, having successfully driven performance improvements and revenue growth throughout their career. Prior to their current role, Frédéric served as the After-Sales Manager for Jaguar Land Rover in Switzerland, where they ensured the implementation of after-sales policies across a network of dealerships.
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