Denise Lee

Denise Lee is the Founder and CEO of Alala. Denise has over fifteen years of experience in the fashion industry, with a focus on business development and marketing.

Denise began their career as an assistant marketing manager at Armani Exchange, where they developed marketing initiatives and managed product launches. Denise then transitioned to digital marketing, working as an MBA associate at Time Inc. on Sports Illustrated's digital consumer marketing team. Denise also spent time at Chanel as a fragrance marketing MBA associate, conducting market analysis and developing strategy for fragrance launches.

In 2010, Denise joined Burch Creative Capital as VP of Business Development. In this role, they were responsible for launching C.Wonder, Monika Chiang, and other new ventures. Denise also evaluated and invested in new business opportunities in fashion, retail, media, consumer products, and fashion technology.

In 2013, Denise left Burch Creative Capital to start their own company, Alala. Alala is a luxury activewear brand that offers stylish, high-quality workout clothing for women. The company has been featured in Vogue, Harper's Bazaar, and Shape Magazine, and is quickly becoming a favorite among celebrities and everyday women alike.

Denise Lee has a MBA from NYU Stern School of Business and a B.Sc Double Degree in Economics & Communication from Northwestern University.

Some individuals on their team include Avery Mehlhorn - VP, Growth, Sujung Cho - Director of Production, and Jayme Kosher - Brand Director.