Kevin Michael

Director, Loyaly Business Development - Just For U

Kevin Michael has extensive experience in the grocery retail sector, currently serving as the Director of Loyalty Business Development for the just for U program at Albertsons since February 2013. In this role, Kevin oversees the Coupon Center, custom offer content, and pricing strategies. Previously, Kevin held several positions at Safeway from 1994 to 2013, including Category Director, where responsibilities included managing product, placement, pricing, and promotion for the commercial bread category, as well as managing space and product lines for all value-added categories across US stores. Additionally, Kevin served as Regional Director, focusing on produce sales and marketing for the Eastern and Genuardi's Divisions, and as Category Manager for various produce lines, including value-added and organic options.

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