Martin O'Boyle

Martin O'Boyle serves as a Media Advisor/Alchemist at Alchemy Network since January 2025 and is the Founder & CEO of MGO Consulting Ltd, providing strategic advisory services to Ad Tech companies, media owners, agencies, and advertisers. With extensive experience in strategic consulting, Martin also holds current advisory and consulting roles at Channel Factory, Certara, and AdaptMX. Previously, Martin was a Strategic Consultant at Mirriad and held leadership roles at Publicis Media and Publicis Groupe, overseeing partnerships and data platform establishment. Martin's career began at Starcom MediaVest Group, where operational leadership and innovative transformations were executed for the Procter & Gamble account. Martin holds a degree in Film Studies from the University of Kent.