Arun Surwar is a Salesforce Marketing Cloud (SFMC) expert with a decade of experience in designing, implementing, and optimizing data-driven marketing automation solutions. They currently serve as a Principal I in Software Engineering at Alcon, where they leverage their skills in marketing automation, personalization, and data management. Prior roles include Senior Campaign Analyst at Epsilon and IT Analyst at Tata Consultancy Services, where they managed complex customer journeys and ensured compliance with industry best practices. Arun holds a Master of Computer Applications in Computer Science from The Oxford College of Education, Bengaluru, and is certified as an SFMC Consultant, Email Specialist, and Administrator.
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