Bruce Crandall is a seasoned professional specializing in UX/UI design, consumer insights, and brand strategy, currently serving as Principal, UX/UI Design at Alcon since 2024. With a robust background in marketing and business development, Bruce previously held roles as Vice President and Sr. Director at MDI and Vice President of Marketing & Business Development at Symmetric, leading impactful research and communications initiatives. Bruce's expertise spans quantitative and qualitative analysis, survey design, and digital marketing, enriching major brands such as PepsiCo and T-Mobile with actionable insights. They have also contributed significantly to the field through innovative solutions and strategic brand positioning. Bruce's educational background includes advanced degrees in German and Social Anthropology from Brigham Young University.
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