Chrystel Du

Senior Brand Manager

Chrystel Du is an experienced marketing professional with a strong background in brand management and product development. At Alcon, since January 2019, Chrystel has overseen the Dailies lens portfolio, achieving revenue growth from €40 million to €47 million while coordinating France's marketing strategy with medical and international teams. Prior roles include Senior Product Manager at FDG Group, where Chrystel managed a portfolio of 429 references, increasing sales from €7.9 million to €18.9 million, and Brand Manager at Groupe Casino, focusing on the repositioning of Leader Price and developing the organic line, which expanded from 64 to 106 references and increased revenue from €21 million to €33 million. Early career experiences include roles at Colgate-Palmolive and Unilever, contributing to product launches and concept development. Chrystel holds a Master 2 in Management, Marketing from NEOMA Business School, obtained in 2009.

Location

Montreuil, France

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