Daryna B.

Daryna B. is an experienced international digital marketing professional currently serving as the International Digital Marketing Manager at Alcon since July 2019, where responsibilities include managing e-commerce solutions across over 10 international markets, contributing to a significant increase in digital sales. Previously, Daryna held various roles at Alcon, including International Digital Marketing Specialist and EMEA Ecommerce Specialist, focusing on commercial program activation and overseeing B2B and B2C eCommerce platforms in Europe. Additional experience includes being a Shareholder and Marketing Adviser at 24 Concept, a Project Manager freelance, and early career roles in marketing and hospitality. Daryna holds a Master of Science in Innovation, Entrepreneurship, and Growth from the School of Management Fribourg, alongside a Bachelor of Science in Marketing from EHL, and an International Baccalaureate diploma.