Rashed Altaf Rashed

Rashed Altaf Rashed is currently the AVP of Customer Excellence and Insights at ALDAR, a position they have held since 2024. Previously, Rashed served as a CRM Manager at Al-Futtaim from 2021 to 2022, where they developed strategies to enhance customer relationships. Rashed also worked as a CX Manager at Emirates Islamic from 2022 to 2024, focusing on optimizing the customer journey and fostering loyalty. Earlier in their career, they were a Social Media Manager for Al-Futtaim Group Automotive from 2015 to 2021 and completed National Service as a field medic in 2020. Rashed holds a Bachelor's degree in Marketing and Advertising from Portland State University, earned in 2015.