Pascal Friko is a Senior IT Consultant at ALDI DX, focusing on global retail transformation and technology strategy. They are passionate about leveraging innovation, AI, and automation to enhance customer experiences in retail. With experience leading self-checkout transformation programs and implementing electronic shelf labels, Pascal is currently steering the development of a global AI-driven retail system. They have previously worked as a Business Consultant and interned at Porsche Consulting, building a robust foundation in strategy and customer experience. Pascal holds a Bachelor of Applied Science in Wirtschaftsinformatik from Hochschule Heilbronn.
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