Masooma S.

Masooma S. is an experienced professional in the field of marketing research and analytics, currently serving as the Manager of Pricing Insights at ALDI USA since March 2018, following a role as a Marketing Research Analyst. Prior positions include Manager of Analytics at Spark Foundry, Senior Media Measurement Analyst at PHD, and a Marketing Analyst at Time Warner Cable, where Masooma specialized in media strategy optimization and business performance assessment. Earlier experience includes an internship as a Consumer Research Analyst at Parks Associates, a Brand Management Intern at Bellwether Brand Consultancy, and a Graduate Research Assistant at the University of Texas at Arlington. Masooma holds a Bachelor of Arts in Communication with a focus on Advertising and a Master of Science in Marketing Research, both from the University of Texas at Arlington.