Hedwig Davelaar is a seasoned professional in the FMCG industry with substantial experience in category management and sourcing. Currently serving as the Director of Category Breakfast & Pantry at ALDI Nederland since June 2023, Davelaar previously held significant roles at Compass Group, including Lead Protein Transition and Senior Buyer Fresh Food. Key achievements include developing strategic plans for protein transition and leading sustainable sourcing initiatives. Earlier career milestones at Marqt involved sourcing management for convenience, dairy, and vegetarian products, along with category management and relationship building with suppliers. Davelaar's academic background includes advanced degrees in Marketing Management and Sport Management from Tilburg University and the Johan Cruyff Institute.
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