Caroline Bell is an experienced marketing professional with a robust background in strategic project management and brand development. Currently serving as Head of Strategic Projects - Marketing at Aldi UK since February 2019, Caroline has created and led the Special Projects Marketing team, overseeing marketing guidance and cross-departmental initiatives. Previous roles include significant contributions as a Brand Manager at Greene King and Spirit Pub Company, where key responsibilities encompassed brand strategy development, digital content management, and team leadership. With a Bachelor of Science Honours in Marketing, Advertising, and Communications from the University of Gloucestershire, Caroline has a strong foundation in marketing principles supported by hands-on experience in various industries.
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