Cherri B. is an experienced Buying Assistant with a career spanning over a decade in the retail and fashion industry. Currently at Aldi UK since March 2016, Cherri oversees product ownership for Men’s core jersey and polos. Prior experience includes a significant tenure at Sainsbury's from September 2010 to March 2016 in various roles, including Buyers Admin Assistant and Clothing Online Buying Assistant, where responsibilities ranged from liaising with suppliers to managing sample logistics and ensuring data integrity. Cherri also founded Willow and Reed, a clothing brand focused on environmentally friendly products, and served as a Studio Assistant at Roland Mouret, where duties included pattern cutting and attending fitting sessions. Educational qualifications include a BA in Womenswear from Northbrook College Sussex and a BTech in Fashion, Clothing and Textiles from Chichester College.
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