Tricia Barendt is a Market Research Leader with over 15 years of experience in leveraging data analytics and mixed-method research to drive customer-centric, insight-driven decisions. Currently serving as a Principal Experience Researcher at Aledade, Inc., Tricia focuses on transforming complex data into actionable insights that influence business strategies. Previously, Tricia held pivotal roles at Escalent and Microsoft, where they led teams in delivering comprehensive research on customer and partner experiences. Tricia's educational background includes a Bachelor’s degree in Marketing Research from Western Washington University and ongoing studies towards a Master's in Marketing Research.
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