At ALEF, we believe life should flow with ease a vision rooted in care, crafted with purpose, and built to endure. As the modern steward of a 50-year legacy through Pakshoma, we honor a tradition of trust while leading a family of pioneering brands toward a future of greater comfort and possibility.

From the homes we equip with timeless solutions to the air we refresh, the water we purify, and the materials we shape for progress, our work spans four essential domains: Home Appliances, Air Treatment, Refreshment, and Industrial Materials. With Pakshoma’s decades of expertise, Miwa’s purity, Asteria’s innovation, and more to come, we stand as trusted companions on every journey both within and beyond Iran’s borders. Supported by 4,000 dedicated individuals and 400,000 square meters of cutting-edge production infrastructure, our reach is as strong as our commitment.

We move with intention, honoring our promises through unwavering dedication and an uncompromising standard of quality. Our strength lies not in haste but in the steady, deliberate path we forge together with our people, partners, and communities. With a vision of a world where every Iranian home thrives and global allies by our side, we are here to build something enduring.

Built to Last, Built for Life.

ALEF

This department is responsible for driving sales strategies, managing sales processes, and supporting sales personnel to enhance overall sales performance.

Sales Operations

This department focuses on producing visual content and design solutions.

Creative Services

This department focuses on the design, development, and implementation of software and electronic systems, as well as automation solutions.

Engineering Department

This department manages employee relations, recruitment, training, and organizational development.

Human Resources

This department manages and supports all technology systems and infrastructure within the organization.

Information Technology

This department manages client relationships and financial transactions to ensure accurate sales reporting and accounting practices.

ALEF

Org chart

Teams

Sales Operations

Creative Services

Engineering Department

Human Resources

Information Technology

Sales and Accounting

Offices

ALEF

Org chart

Teams

Sales Operations

Creative Services

Engineering Department

Human Resources

Information Technology

Sales and Accounting

Offices

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