ALETRA is an AI branding and marketing studio in Berlin, specialising in design-led lifestyle brands — hospitality, beauty, real estate, wellness and home & living.

We work with founders and companies worldwide to build brand identities, content systems, marketing strategies and AI workflows — bringing brand strategy, visual identity, content structure and marketing direction together in one connected system.

We focus on lifestyle brands because they live or die on detail. So instead of one-off projects, we build the foundation behind the brand: clear positioning, a recognisable identity, content that stays on-brand, and AI-supported workflows your team can actually use.

The result is a brand that feels considered, runs efficiently, and grows with clarity — in an increasingly AI-driven world.

📍 Based in Berlin. Working worldwide.
→ Book a free brand audit at aletra.co

ALETRA Studio

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ALETRA Studio

Org chart

Teams

Offices

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