Lucy Adams

Lucy Adams is a seasoned digital professional with extensive experience in e-commerce and digital content management. Currently serving as Digital Manager at Alex Monroe since September 2024, Lucy previously held leadership roles as Senior Product Owner at TUI and Ecommerce Manager at Creed, where a B2C e-commerce launch across Europe was executed. Freelance work began in 2011, focusing on SEO and conversion optimization for various brands. A history of managing digital content for notable companies such as wagamama and Penhaligon's further highlights Lucy's expertise. Additionally, Lucy is the former owner of Lucy Adams Bespoke Shirts and began a career in digital content at Liberty Plc. Academic qualifications include a 2:1 BA(Hons) in Fashion from the University of Hertfordshire, a Foundation Diploma in Art and Design, and a Professional Jewellers’ Diploma.