Alfa is one of Greece’s top-ranking dough producers with a leading position in the Frozen Food sector, both in food service and retail. Our story begins 52 years ago, with Athanasios Koukoutaris (Mr. Thanassis), who started the family business by making and selling handmade pies. Our story unfolds in Kozani, a beautiful town of Macedonia, with great history and customs that boasts hospitality and gastronomy, with traditional recipes and the freshest ingredients of the Greek land. 

We continuously set market trends with our new, innovative products which have gained the preference of millions of consumers, in Greece and 35+ countries all over the world. With a local presence, having established companies in US, Serbia and Romania, and our international expansion, we have achieved a substantial sales turnover.

In Greece, we proudly own facilities of 22,000 sq.m and 13,000 pallet storage capacity. We have invested in automation, providing us with reliable Management Information Systems, and enabling us to evaluate and reward our partners, salespeople and dealers. We have attained optimum product distribution and prompt customer service, assisted by a fleet of 64 privately-owned delivery vehicles, 68 dealer vehicles and privately-owned sales outlets in Athens, Thessaloniki, Heraklion and Ioannina.

Our greatest source of strength is our people, a 450-member family, in Greece and abroad.  We would have never overcome regional challenges of our industry, if it weren’t for this family of ours that has led us to be the leaders of the Frozen Food market. Over the years, they have shared our vision, “kneading” and shaping our common future, while we continuously invest in their talents with innovative educational systems for their further development.

At the end of the day, as Mr Thanassis would say, the cornerstone upon which our achievements have been built is that:

❝We provide the best 𝗤𝘂𝗮𝗹𝗶𝘁𝘆, our 𝗙𝗮𝗺𝗶𝗹𝘆 is happy and everything is 𝗙𝗮𝗶𝗿 for everyone❞​

Food & Beverage

Retail

Alfa Pastry

Alfa Pastry's headquarters in Kozani, Greece

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